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Use the Right Words to Sell Your Home Faster!
Listing agents give information about the property they are selling including amenities, neighborhood information, architecture and more. The words they use impact the days a property is on the market.
In a study of more than 1 million single family transaction, CoreLogic researchers discovered that certain phrases in public comments helped sell a home faster.
What were the words that impacted? The words people often use to find a specific feature they are looking for. Words included:
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fenced backyard
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open concept
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natural light
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updated kitchen
If your home has these features, they need to be added to the comments.
Fences is obviously a key selling word because it appeared four times in the top word pairs (backyard fence, full fence, fenced backyard or a fence in the yard). This could be due to either privacy or because the family has a pet.
Some words that keep a property on the market longer were surprising to me. These words are:
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golf course
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gourmet kitchen
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ceramic tile
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granite countertop
Two story homes have become less popular. So the words "two story" slow down the cycle while "single story" speed it up.
If you are looking to sell your home, I use my proven system that gets 109% of market value and sells your home FASTER!
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